How Is Our
Business Doing?
A clear view of 30 stores, 52K+ orders, and 150K+ line items across 24 months — what's working, what's not, and where to act.
The Big Picture
Here's what you need to know about Wellness Forever's performance across 30 stores over the past two years.
Where We Stand
Across 30 stores, we brought in INR 78.67 Cr over 24 months — roughly INR 39.33 Cr per year. Revenue grew +11.0% year-over-year, and the average customer spends INR 16,318 per order.
- 30.2% of sales happen online — room to grow digital
- We keep 25.4% as profit (INR 19.96 Cr total)
- But we're losing 10.6% of potential revenue to cancellations, returns, stockouts, and late deliveries
- 30.8% of customers haven't come back in 90+ days — they may be walking away
Where the Money Comes From
Monthly trends, year-over-year growth, and which product categories are driving sales.
How Is Revenue Trending Month by Month?
Are We Growing Year over Year?
Which Categories Bring in the Most?
How Are Categories Performing Over Time?
What This Means
Revenue is on a steady upward path. We see a dip during monsoon months (Jun–Aug) and a spike around festive season (Oct–Nov) — that's expected. FY26 came in at INR 41.39 Cr, which is +11.0% higher than FY25. What to do: Plan inventory and staffing around seasonal patterns to capture even more of the festive demand.
Who's Buying — And Who Stopped
A health check on our customer base: who's loyal, who needs attention, and who we're at risk of losing.
Customer Health Snapshot
How Much Are Different Customer Groups Worth?
Are Customers Coming Back?
Customers Walking Away
30.8% of our customers haven't placed an order in over 90 days. That puts INR 21.21 Cr in annual revenue at risk — money we could lose if we don't act. 1,538 customers need a reason to come back. What to do: Launch re-engagement campaigns (personalized offers, reminders) for at-risk customers before they're gone for good.
Our Best Customers Are a Growth Engine
Champions (15.2%) and Loyal (18.9%) customers are the backbone of our revenue. Meanwhile, 9.5% "Need Attention" and 15.2% are "At Risk." What to do: Reward loyal customers to keep them engaged, and run targeted win-back offers for the at-risk group before they slip into the "Lost" category.
What Sells, What Doesn't
Which products drive the business, and where there's room to improve profitability.
Which Products Drive Our Revenue?
Prescription vs Over-the-Counter Revenue
Generic vs Branded — Revenue and Profit
A Few Products Carry Most of the Weight
Just 131 products out of 1,000 (13.1% of our catalog) bring in 80% of our revenue. If even a few of these go out of stock, the revenue impact is significant. Prescription medicines account for 48.9% of total sales. What to do: Ensure these top sellers never face stockouts. Set up automatic reorder alerts for the top 131 products.
Generics Could Boost Our Profits
Generic medicines earn a 18.7% margin vs 26.7% for branded. By strategically promoting generics where clinically appropriate, we can improve overall profitability without sacrificing quality. What to do: Train pharmacists to recommend generic alternatives, especially for high-volume branded products.
Which Stores Are Winning
Performance by location, city, and store type — who's leading and who needs help.
Our Top 15 Revenue-Generating Stores
Which Cities Bring in the Most Revenue?
How Do Store Types Compare?
Mumbai Leads, But There Are Gaps
Mumbai dominates both in store count and revenue. Flagship stores generate significantly more revenue per location, validating the larger format investment. But underperforming stores represent untapped potential. What to do: Study what top stores do differently (staffing, layout, product mix) and replicate those practices in lower-performing locations.
Empty Shelves, Lost Sales
When products aren't on the shelf, customers walk away. Here's how often that's happening.
How Often Are Shelves Empty?
Products Most Often Out of Stock
Stockouts Are Costing Us Real Money
Our stockout rate is 6.1% — above the 5% target. Every empty shelf is a customer who might not come back. We estimate stockouts alone cost us INR 2.42 Cr in lost sales. What to do: Increase safety stock on the 15 most frequently out-of-stock products and set up automated reorder triggers.
Money Left on the Table
Revenue we should have earned but lost to cancellations, returns, stockouts, and late deliveries.
Where Is Revenue Leaking?
Why Are Customers Cancelling?
We're Leaving INR 9.34 Cr on the Table
Out of every 100 rupees in potential revenue, we lose 10.6 rupees before it reaches the bank. Here's where it goes:
- Cancellations: INR 4.10 Cr — the biggest leak. Address the top cancellation reasons to plug this first
- Returns: INR 2.66 Cr — improve product descriptions and order accuracy
- Stockouts: INR 2.42 Cr — customers can't buy what's not on the shelf
- Late deliveries: INR 16.04 L — tighten delivery operations
What to do: Tackle cancellations first (highest impact). Identify the top 3 cancellation reasons and create action plans for each.
How Well We Deliver
Are we keeping our delivery promise? How are customers choosing to pay? When do they shop?
Are We Delivering on Time?
Online vs In-Store Revenue Trend
How Do Customers Pay & When Do They Shop?
Operations Are Strong — With Room to Improve
We deliver on time 93.3% of the time, with an average delivery of just 1.1 days. Online sales make up 30.2% of revenue and trending upward. UPI is the most popular payment method, reflecting India's digital shift. What to do: Focus on the 6.7% of late deliveries — identify problem routes and peak-hour bottlenecks to push on-time delivery above 95%.